Bachelor of Business (Marketing)

	2008	2009
Location:	Sydney, Melbourne	Sydney, Melbourne
Intake Session:	July, November	February, July, November
Normal Course Duration:	3 years	3 years

CSU’s Bachelor of Business (Marketing) specialisation equips you for a career in marketing management. As a graduate you will be educated to respond to the needs of industry and commerce, particularly in the areas of strategy development, innovation and international marketing.

As a graduate you will be prepared for positions in marketing including product/brand management, marketing research, advertising and sales. You must successfully complete 24 subjects to graduate. Each discipline consists of eight core subjects, six elective subjects and 10 specialisation subjects.

Core subjects:
ACC100	Accounting 1: Information for Business
ACC110	Accounting 2: Management Decisions
ECO110	Microeconomics
ECO120	Macroeconomics
LAW110	Business Law
MGT100	Organisations and Management
MKT110	Marketing Principles
QBM117	Business Statistics Electives

Elective subjects:

You must choose six electives by:

Completing a joint study in another discipline area, which will be included on the testamur, and adding the number of free electives needed to bring the total number of subjects completed in the course to 24

Or

Selecting six free electives

A free elective is any undergraduate subject offered by CSU, provided prerequisites and enrolment restrictions have been met. You must select the number of free electives required to bring the total number of subjects to 24, ensuring that no more than 12 Level 1 subjects are in the degree.

Note: the level of a subject is designated by the first digit in the subject code e.g. ACC100 is a Level 1 subject.

Specialisation subjects:
MKT220	Buyer Behaviour
MKT230	Marketing Research
MKT235	Brand Management
MKT240	Market Analysis
MKT260	International Marketing
MKT310	Integrated Marketing Communications
MKT335	Marketing of Services
MKT336	B2B Marketing
MKT340	Strategic Marketing Management
MKT350	Product Innovation Management

Course start dates and fees
CRICOS CODE	Location	Intake	2008 fees ($AUD)		2009 fees ($AUD)
			(per subject)	(entire course)	(per subject)	(entire course)
045873A	Sydney	Feb/Jul/Nov	$1,660	$39,840	$1,760	$42,240
058825B	Melbourne	Feb/Jul/Nov	$1,660	$39,840	$1,760	$42,240

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